LIVE @ THE BOVINE
VISUAL EDITORIAL 2015
All Photography By: Joanna Glezakos
All Photography by: Joanna Glezakos
By: Fridae Mattas
Indie week 2014 happened back in October notice the visual editorials already published. This chick is not one to give up easy, had some tech issues that were solved and then a big project landed on my lap from one of my international clients. These past few months too many job offers and have been turning down almost everyone, dedicating my focus on my record and the new FridaeTV 2.0. Enough with the excuses right? Here we go, the rest of this jibber is all “aboot” the bands haha! Normally, I filter the bands for quality, however, due to tech issues some of the bands were not recovered. We can thank the universe for filtering the bands this time…Still, I would have liked the option to choose them myself. Thankfully the FridaeTV visual team shot a few bands I wanted to tell you about.
It was good to see familiar faces I haven’t seen in a while including a few Montreal & American friends. Ya’ll are too fantastik! Wish I caught more bands and saw more amazing people I didn’t get a chance to hang with! Festivals are a multiple venue migration for the media. We have to work during and after, people don’t realize editing and writing are the most time consuming and least favorite aspects of multimedia. Okay, let’s get with the program! British band New City Kings were the first band I caught at Indie Week 2014, it was not the first time I have seen them and it sure as hell won’t be the last! They put on such a vibrant performance, always genuine and not forced as it is with some bands I have observed. The passion is missing in today’s music, the majors are dying out and more than ever focused on selling product, not art. New City Kings definitely feel their music and everyone needs to check them out! Enjoy a few shots thanks to FridaeTV photographer Joanna and a tune I filmed below.
Next up was last year’s Indie Week Canada winners, Toronto’s Sumo Cyco. They hit the stage at the Hideout after New City Kings for the opening night launch party. For a while now I’ve wanted to see this band live, when they rocked indie week last year I always missed the bands set but finally mission accomplished. The band is a new school metal punk blend, vocals are different and much more aggressive than most are use to from former Canadian poptart “Skye Sweetnam” who fronts the group. It is rare to find female fronted bands that kick ass, Skye did a pretty fantastik job holding down the boys and putting on a show for people to talk about. I remember my photographer Joanna commenting on seeing Sweetnam before but this suited her much better, I agree!! Go see “Sumo Cyco” if you get the chance!
The next few that survived the Universe’s cuts were rocking the Hard Rock Cafe on Friday October 17th! First up was Laugh At The Fakes a local band who I had yet to see live, of course I was running late thanks to the always delayed subway. Hoping to catch at least one song, when I arrived at the venue I was praying they were still on stage and they were. Managed to catch the last few tunes, which were surprisingly well done. A little more confidence is needed from vox and guitarist Everett Mason, he has the skills, just needs to overcome the nerves because the guitar he was rocking sounded amazing and the vocals have extreme potential. Always trust your talents, they will guide you and all you need to do is believe in yourself as you refine them! Laugh At The Fakes has a bright future ahead of them and everyone should go see a set to see what I’m talking about.
The headliner at the Hard Rock Indie Week Metal showcase was no stranger to the stage, former Iron Maiden frontman Blaze Bailey rocked out with his band. It was interesting to observe his interaction with the fans, they were a bit aggressive and so into it. I’m surprised a mosh pit wasn’t formed, then again they were too busy trying to touch Bailey like teenies do for their favorite artist, fanboys! Bailey’s vocals are unique yet he is the epitome of old school metal, clearly there is a reason he fronted Iron Maiden. The band was crisp, professional and entertaining but the crowd just focused on Blaze Bailey. Once I got the best shots I could in the always horrible hard rock lighting, I migrated to safety at the back watching the enthusiasm of the performer and the crowd. It was a cool set, if you love metal and get the chance, go see for yourself.
The last few bands I managed to recover we’re The Rathburns and Dick Rodan at the Virgin Mobile MOD club for the best of the fest, the Indie Week finals! Was not able to recover many photos of Dick Rodan but for a country band they did pretty well! The crowd was loving them and it was obvious who the Dick fans were…They kept chanting “We want Dick! We want Dick!” as the band was setting up their gear, yes it sounded funnier than it’s read. They put on a very high energy performance thanks to their super drunk guitarist jumping and playing in the crowd giving people a set to remember.
Soon after Dick, The Rathburns hit the stage, did not recover any of the videos from this night just a few photos that I shot. Thankfully photog Kenny caught them the night before at the Hideout and got more photos. I want everyone to remember the Rathburns because one day they’re going to be huge. Vocals need a little work and the rest of the band needs to step up a bit but frontwoman Frances Rose does a spectacular job embodying her music. She has a special energy and can take this band to the next level with a bit more polishing. Check every single band mentioned and covered in this four part Indie Week series. The only issues other than the 500 wristbands was that my photographer had trouble returning to a venue after brief migration to shoot the bands she was required. All festivals have this same issue when it comes to media at festivals, we must have access to get the most coverage possible. Until next year my friends keep it rocking and who knows maybe I’ll hit up Indie Week Europe in Manchester!
All Photography by: Kenny Godinho
Edited By: Fridae Mattas
TORONTO – JUNE 17 2014 – Entertainment One (eOne) and Begin Again are on the search for Canada’s top undiscovered music talent! Just steps away from their Big Break, Canadian singers and bands can upload their original works to a new YouTube contest (www.youtube.com/beginagainmovie) to be entered for a chance to win a musical recording session at Metalworks Studios and a Digital Distribution opportunity from eOne Music, the #1 independent music distributor in North America, worth up to $10,000!
Contestants must rally their friends, fans and followers to vote for their original work to avoid elimination. Only the top four artists make it through to the final round. Canadian Recording Artist and Winner of Canadian Idol Eva Avila is joined by Eric Alper (Director of Media Relations at eOne Music and Host of ThatEricAlper’s Show on SiriusXM), Nathan Quinn (A&R and Label Acquisitions at eOne Music) and Kevin Dietz of Metalworks Studios in judging the four finalists and selecting the winning song.
“This inspiring film is set in NYC, and in a lot of ways, YouTube has the same huge caliber of undiscovered talent. Musicians can approach this like an open mic opportunity and do an original song to get heard by hundreds of thousands of music lovers,” explains Kai Exos, Creative Director at SPOKE and musician in his own right.
Begin Again is a soul-stirring comedy about what happens when lost souls meet and make beautiful music together. Gretta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine) are college sweethearts and songwriting partners who decamp for New York when he lands a deal with a major label. But the trappings of his new-found fame soon tempt Dave to stray, and a reeling, lovelorn Gretta is left on her own. Her world takes a turn for the better when Dan (Mark Ruffalo), a disgraced record-label exec, stumbles upon her performing on an East Village stage and is immediately captivated by her raw talent. From this chance encounter emerges an enchanting portrait of a mutually transformative collaboration, set to the soundtrack of a summer in New York City.
“eOne Music Canada’s mission is to discover Canada’s next big star and showcase their stunning talent to listeners here, and around the world,” says Eric Alper, Director of Media Relations for eOne Music Canada. “We’re thrilled to be part of the Begin Again YouTube contest, so get your best song ready!”
The campaign, developed by creative agency, SPOKE, lives on YouTube and is powered by a custom YouTube contesting engine. The launch is supported by a heavy Social Media buy on YouTube, Facebook and Twitter as well as in-store POS at HMV, that forms part of eOne’s broader wide-release Media campaign, which also includes broadcast, digital, social, print, radio and Out of Home.
eOne opens Begin Again in theatres across Canada on July 11.