Great news for bands and brands; the full-service International Marketing, Publicity, Management and Distribution agency The MuseBox is thrilled to announce a merger with ace PR and Artist Development agency Magnum PR. Combining relationships and skills that can only come from a team of music-driven, innovative entrepreneurs, the merger of these two powerhouse companies creates an innovative marketing model for the music and lifestyle branding community.
In response to the fragmentation of the traditional approach to pop-culture marketing, The MuseBox has created a menu of “360 Services” that provides a comprehensive and effective approach to artist development, marketing, branding, management, distribution and publicity.
“Both The MuseBox and Magnum PR teams are made up of music and culture-obsessed veterans, that live within, and impact a massive network of savvy and creative, discretionary free-thinkers. Magnum PR, and SiouxZ in particular, have built a loyal roster of the most innovative and original talent of the past two decades. The merging of our two companies makes a dynamic alliance and represents the birth of a new model of an artist-friendly, full-service agency of the highest standards.” says CEO/Founder of The MuseBox Nadine Gelineau.
The companies have combined their impressive roster of clients culled from a wide variety of genres, backgrounds and brands. Some of these include Bill Hicks, Royksopp, Beak>, Portishead, The Prodigy, The Glitch Mob, Underworld, Calvin Harris, Sharon Jones and The Dap-Kings, The Avalanches, Martina Topley-Bird, Maroon 5, Morgans Hotel Group, Chick Corea, Orbital, Primal Scream, The Radio Dept., Wolf & Cub, OMD, The Dø, by;larm Festival, Minus The Bear, The Brian Jonestown Massacre, Twin Tigers, Badly Drawn Boy, Alpha Rev, AWOLNATION, Brooklyn Industries, Robert Randolph, TracksAndFields.com, M For Montreal, Barefoot Wines, and many more.
The MuseBox and Magnum PR will operate together under the name The MuseBox.
Magnum PR Founder SiouxZ commented, “I’m truly looking forward to joining the incredible team of like-minded music enthusiasts at The Musebox. Guiding artists careers has been a real motivator for me and to find that I can sync up my creativity to Nadine & Co’s will be an incredible thing to experience.”
The MuseBox currently offers a wide set of services which is uniquely adapted for each client to strategically focus on the goals of each campaign. This merger adds years of branding and marketing experience, extensive contacts in both underground and mainstream cultures, and a comprehensive approach to multi-tiered domestic and international marketing expertise.
With offices in both New York and Toronto, The MuseBox helps build stronger brands and higher public profile through creative marketing, publicity and lifestyle branding. In emphasizing brand strategy and tastemaker marketing, The MuseBox utilizes media connections, seed products, unique promotions, and relationships in an extremely diverse international music business network. This approach targets those who create trends, rather than those who follow; fostering participatory marketing and resulting in lasting impressions.